About Us

At Rooted in Mad, our journey began in the heart of Madison, Wisconsin, where a group of graduate students and tea enthusiasts from diverse cultures came together with a shared vision: to harness the natural benefits of locally grown ginseng.

Our name, 'Rooted in Mad,' reflects not only our Madison origins but also our belief in the grounding power of nature's remedies. We recognize that life can be 'mad' in various ways—stressful, challenging, and ever-changing. Through our products, we aim to provide a moment of calm, helping you reconnect with your roots and find balance amid the chaos.

Each product we create is a testament to our commitment to quality, wellness, and the rich traditions that unite us. We invite you to join us on this journey toward natural vitality and well-being, grounded in the essence of Wisconsin ginseng.